There are several ways you can advertise your blog on
other websites without paying a single cent. The trick
is to find these channels and determine which ones
will work for you. Here are just a few techniques you
Advertise on other blogs. You could build a reciprocal
relationship with other bloggers, particularly those
whose content are related (but not necessarily
similar) to yours. If your blog is about gadget and
industry news, for example, you could advertise it for
free on another blog that offers gadget reviews.
By becoming partners with a non-competitor, you take
advantage of his market for the right type of exposure
without alienating anyone. It’s fair, it works and
it’s for free.
Use social media. Social media revolutionized many
aspects of the Internet, particularly because it
presents a new way of communicating and sharing
information. It broke many barriers, allowing people
from across the globe to build and join networks, both
for personal and business purposes.
Social media are sites that can be used to advertise
your blogs for free. Nearly all types of businesses
that exist on the Internet use social media for
promotional activities. The demographics here are
clearly defined, people can communicate in a more
personal manner and since social media is an accepted
platform for marketing, people who read your ads
regarding your blog are more likely to be receptive to
it. Best of all, advertising your blog on these
websites is free.
Use a network. To build buzz and gain momentum in the
blog universe, you need support from likeminded
individuals. Bloggers don’t really advertise
themselves actively against other bloggers. Instead,
they compete with one another by ensuring they have
better content and easier to use sites.
Although simply maintaining a good blog will help
attract other blogs wishing to link up with you, you
might also want to actively pursue associations with
other popular blogs. Many of the best bloggers around
are generous enough to give you a bit of support and
will gladly mention your blog in one of their posts.
Best of all, a network helps you increase your reach
for the same amount of effort.
Use article databases. Article databases are
repositories of write-ups that bloggers and site
owners use. If you choose this route, know that this
is a rather indirect way of promoting your blog. It is
quite effective nonetheless, particularly if you want
to build buzz regarding your ability to provide useful
Try to search out a specific topic online and chances
are, you will find an article written by blogger in an
article database. Read this article. At the end, you
will notice that the blogger had included his/her
name, a short description of himself, what he does,
the name of his company and a link back to his site.
Sometimes, a blogger might even include a few links to
some of his write-ups within the text of the article.
This is to entice the reader to click on the link and
find related information on the writer’s blog. Using
links in this manner allows you to advertise your blog
for free on a separate website.
There’s no cost involved here, particularly if you
wrote the article and performed the submission
yourself. If you prefer to spend a little bit, you
could also use copywriting and submission services for
a reasonable cost. While this isn’t free advertising
for your blog, you still get to expand your presence
using another website.